Whirlpool Corporation is the owner of KitchenAid.
It has been nearly 37 years since Whirlpool owned this American kitchenware and home appliance company.
KitchenAid will become a 104 years old kitchen appliance manufacturing company in 2023.
Read the following article to discover numerous information about KitchenAid.
Who owns KitchenAid now?
As of 2023, KitchenAid is under an American multinational appliance brand named Whirlpool Corporation. In January 1986, Whirlpool acquired this kitchenware company from a food manufacturing company for 150 million dollars.
Since then, KitchenAid has been operating under Whirlpool, and its business progression has moved forward significantly over these years. Most of the appliances of this company came to market after KitchenAid came under Whirlpool.
In 1993, Whirlpool introduced the blender as the first product after KitchenAid’s acquisition. And like that, Whirlpool released numerous Kitchenware year after year. Induction Cookpots of KitchenAid were also released under Whirlpool Corporation in 2008.
Besides blenders and induction cooktops, KitchenAid has launched kitchenware under Whirlpool, such as water heaters, mixers, toasters, dishwashers, etc.
In a word, KitchenAid has improved its business exponentially as a subsidiary of Whirlpool Corp. And, it will still be under this multinational appliance manufacturing company in the future.
Related Read: Who Owns Amana Appliances
Who owned KitchenAid previously?
Though Whirlpool is the current owner of KitchenAid, it is not the first corporation that possessed KitchenAid. Previously, KitchenAid was under Dart & Kraft, a food manufacturing and packaging company.
In 1986, Dart and Kraft sold KitchenAid to Whirlpool for 150 million dollars. At that time, it was a small kitchenware company that became a brand that provides everything needed in a kitchen.
The company that owned KitchenAid has split up. Currently, Dart and Kraft are two different companies. Kraft is known as a food manufacturing company, and Dart is a food packaging company.
In 1986, Dart & Kraft was not in a pleasing condition financially. That is why the company sold out KitchenAid to save itself from bankruptcy. After KitchenAid sold out, this joint venture company split into two separate entities.
However, Dart & Kraft is not the founder of KitchenAid. In 1919, Herbert Johnston created a stand mixer which gave birth to a kitchenware brand named KitchenAid. He was an engineer at the Hobart Corporation.
Is KitchenAid American owned?
The answer is yes. The owner of the KitchenAid company is Whirlpool. It is an American multinational corporation. Therefore, you can rest assured about KitchenAid.
Not only is KitchenAid an American-owned company, but its origin also lies in the United States. In 1919, Hobart Corporation established this kitchenware brand, which is also an American company, a food preparing machine producer.
Moreover, KitchenAid’s appliances are manufactured in the United States. It has production facilities in several US states, such as Ohio, Lowa, South Carolina, Indiana, Mississippi, Ontario, Arkansas, and Quebec.
Though some appliance units of KitchenAid are made in China, most of the products are manufactured in North America.
Are Whirlpool and KitchenAid the same?
Whirlpool and KitchenAid are not the same but two different brands. However, both brands manufacture home appliances and kitchenware.
Whirlpool and KitchenAid are two sister companies, and their mother company is Whirlpool Corporation. Therefore, the two brands have a connection. But it does not mean these two are the same brands.
As of 2023, KitchenAid manufactures almost all types of kitchen appliances you can think of. However, some kitchenware has secured this company one of the top positions in this competitive market. The products are:
- Undercounter Refrigerator
- Microwave Oven
- Kitchen Suite
- Disposals and Compactor
On the other hand, Whirlpool has a comprehensive set of products dominating the global market. Big shots like Samsung, LG, Bosch, Amana, etc., are the direct competitors of Whirlpool.
The products for which Whirlpool has such a reputation are listed below to see at a glance:
- Dryers
- Washers
- Ranges
- Cooktops
- Refrigerators
- Dishwashers
- Hoods
- Freezers
- Beverage & wine centers
- Compactors
- Ice makers
- Wall ovens
- Microwave ovens
Therefore, KitchenAid and Whirlpool are not the same companies but share the same parent company.
Source:
- https://www.kitchenaid.com/100year/history.html – History of KitchenAid (KitchenAid)
- https://pitchbook.com/profiles/company/258926-14#overview – KitchenAid company profile overview (PitchBook)
- https://apnews.com/article/f2d1b238528f8be0bae72d7bc3829a8e – Whirlpool taking over KitchenAid (AP News)
- https://www.whirlpoolcorp.com/2010annual/brand-kitchenaid.html# – Annual report of KitchenAid 2010 (Whirlpool Corp.)
- https://www.nytimes.com/1986/06/20/business/dart-kraft-is-splitting-up.html – Dart & Kraft split up (New York Times)
